We brought Breville’s latest high end appliances to life a few weeks ago, with production on two product spots being undertaken simultaneously, the Planetary Mixer and Automatic Tea maker and Kettle. The brief from the agency Bellamy Hayden was to take Breville’s TVC production to the next level, so of course we accepted the challenge.
Directed and Produced entirely in house at Emerald City, the spots combine beautiful art direction, lighting design and nuanced post work to enhance the high-speed imagery we captured on the Phantom camera from Panavision. The creative approach was to showcase Breville’s clean lines and sleek industrial design through close up, fragmented imagery and shallow depth of field, emphasising texture and reflective details, function and cool design.
Here are some photos from the studio shoot earlier this month. The spots are in post at the moment so stay tuned and we will post images of the finals in the coming weeks.