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Who Magazine – Who are you?

Draft FCB came to Emerald City to help them update the Who Magazine brand and come up with a new visual style. The new hook for the market leading Who is “fact is always more interesting than fiction”, and Emerald City’s job was to develop a visual journey through little known truths of four prominent celebrities. Emerald City jumped at the chance to revitalise the iconic Who brand, and Designed, Directed and Produced the spot entirely in house. By taking Who’s photographic and print theme and creating a layered, textured and typographic design piece, Emerald City and Draft FCB have successfully re-imagined Who’s branding for 2010.


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