Midea Tumbling Box
We recently completed a 3D TVC for the Midea Tumbling Box through Shanghai production company PIG China. We were set the challenge of producing photorealistic simulations of clothes underwater, moving like graceful schools of fish to communicate the gentle nature of the Tumbling Box washing machine. Produced and Directed in house using a combination of 3D cloth simulation, animation, particle and underwater effects, we worked closely with the client to ensure their brief of a clean and natural underwater world was realised. The result is a vibrant and surreal aquatic world.