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Lexus

Benchmark Films enlisted Emerald City to design a series of presentations for the Lexus stand at the 2010 Australian International Motor Show. Lexus wanted to communicate the luxury and performance technology of its latest creations, within the context of a contemporary and delicate design aesthetic. Though the use of layered light play, a vibrant colour palette and the clear, delicately structured imagery of the Cicada wings, clouds and water droplets, Emerald City paved the way for the effective communication of the brand message.

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