What we've been up to…

Emerald City Design and The Star welcome Year of the Dragon

Today marks the first day of the New Year in the Chinese calendar and Emerald City are excited to share with you our latest project celebrating this special event.

Following the delivery of impressive screen content for The Star casino’s new large screen foyer installation, the venue asked Emerald City Design to create additional content for Chinese New Year – ‘Year of the Dragon.’

Chinese New Year is the biggest holiday celebrated among Chinese people and is a time when families and friends come together to say goodbye to the old and welcome the new.

Our design took into consideration key activities that take place during Chinese New Year such as the exchanging of gifts and fireworks. Visual inspiration was taken from iconic cultural symbolism and style as well as the auspicious Chinese colours .

The final creative, went live this week and will play multiple times until Chinese New Year on the 23rd of January. The piece  completely captures the optimistic and festive spirit of this momentous Chinese celebration.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s