Today marks the first day of the New Year in the Chinese calendar and Emerald City are excited to share with you our latest project celebrating this special event.
Following the delivery of impressive screen content for The Star casino’s new large screen foyer installation, the venue asked Emerald City Design to create additional content for Chinese New Year – ‘Year of the Dragon.’
Chinese New Year is the biggest holiday celebrated among Chinese people and is a time when families and friends come together to say goodbye to the old and welcome the new.
Our design took into consideration key activities that take place during Chinese New Year such as the exchanging of gifts and fireworks. Visual inspiration was taken from iconic cultural symbolism and style as well as the auspicious Chinese colours .
The final creative, went live this week and will play multiple times until Chinese New Year on the 23rd of January. The piece completely captures the optimistic and festive spirit of this momentous Chinese celebration.
The pre-holiday season was full steam ahead for the Emerald City team with us winning the pitch to create all content for the large screen installation in the newly refurnished Star casino foyer. The 4 x 5 metre high screen is a focus point as you enter Sydney’s iconic entertainment venue.
Our talented Creative Director Olivia Watson developed a stunning visual concept based on our planet’s evolution; from the organic building blocks of life to the wonders of the modern age and beyond. The end result was four unique and captivating content pieces with the venue then requesting additional Christmas and Chinese New Year content.
A variety of surreal elements including marine life, blossoming flowers, musical instruments and contemporary dancers were incorporated into an animated world full of unexpected surprises, movement and transformation.
The final work embodies a sense of romance, escape and playfulness that is sure to be a memorable experience for visitors of The Star.
All content was launched just prior to New Year, Chinese New Year will be launched this week.
Creative Director: Olivia Watson, VFX Supervisor: David Mosqueda, Senior Producer: Sandy Madden, Designer: Luke Carvell, 3D Artist/Compositor: Michael Blanche, 3D Artist: Chris Harris; Compositor: Chris Hugget
Emerald City worked for DG3 Events to produce all screen content for this prestigious event. Content was viewed on a 360 degree wrap around 8 x 6 m screens during a black tie presentation dinner held at the Horden Pavillion attended by News Corporation chairman and chief executive Rupert Murdoch, all finalists and News Limited editors.
Showcasing the work of Australia’s best journalists, photographers, designers and artists, the News Limited Awards are widely recognised as among the most significant journalism awards in the region.
The Emerald team produced stunning audio visual content encapsulating the work of nominees in various award categories and a vibrant overview of the the major news stories of 2011.
The event was a great success!
For Sydney Fashion Festival 2011, Emerald City teamed up with the wonderful team at fashion label Camilla and Somewhere Events for their catwalk show in Town Hall. We worked closely with Camilla and her team, and utilised many of her designs for the Labyrinth Collection to create a vibrant projection backdrop for the show. It was a great night, and the visuals looked great, providing a textured and kinetic backdrop to Camilla’s beautiful and vibrant designs.
We recently worked with Jungleboys on their new campaign for Mother energy drink. Emerald City worked closely with Director Trent O’Donnell to achieve the illusion of 8 spontaneously appearing characters transforming a regular car into a revolutionised Mother mobile, much to the chagrin of the elderly owners.
A new spot for Anchor Beer has gone to air across Asia this week, starring Korean pop and film superstar Rain (Ninja Assassin, Speed Racer). Production and post was undertaken in house at Emerald City.
After working on the Force of a Lion campaign for ABC Stout, Emerald City and it’s Director Chris Godfrey teamed up with Singapore agency Alchemy Partnership for this major campaign.
The brief was to turn a city into a giant pinball machine, with Rain putting on a spectacular show of stunts, truck crashes, and a cityscape that lights up the night sky, in a larger than life game. Filming was undertaken in Seoul, Korea in June of this year, with design and post completed in Sydney.
The spot is a combination of live action scenes and a fantasy metropolis built in CG. Emerald worked very closely with the creative team at Alchemy Partnership to realize the vision, and bring the dynamic and colourful city to life.