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Emerald City teams with The Projects* for Audi 3D Projection

The Australian Launch of the AUDI A6 from the projects* on Vimeo.

For the launch of the new Audi A6 recently held at the Royal Hall of Industries in Moore Park, Sydney, The Projects came to Emerald City for a projection that would showcase the massive 68m wide surface inside. Emerald’s brief was to synchronise a custom mapped projection with the live reveal of the new A6 and bring the entire event space to life, giving the audience of 500 something they would remember. We used depth, illusion, sophisticated 3D imagery, visual effects and digital cinema surround sound to drive home the progressive Audi message in a truly world class event. Music was composed by Paul Mac and Johnny Seymour in conjunction with Silencio.

Credits:
Designer/Director – Olivia Watson
Producers – Tim Kreibig and Sandy Madden
Artists – Evan Hancock, Michael Blanche, Matt Brunner, Juri Fripp and David Mosqueda.

Agency Creative – Jack Bedwani
Agency Producer – Tom Hunter

More action from the event can be seen here…


ABC Stout – Force of a Lion

Alchemy Partnership in Singapore came to Emerald City with an epic concept for ABC Stout – to follow the journey of a golden mercury lion, from its birthplace in a volcano, down through the valleys and onto sweeping plains of barley, before crossing a black ocean of Stout to the sun on the horizon, all in CGI. Of course we were up to the challenge of bringing this ambitious and eccentric idea to life. All the live action and CGI was Directed and Produced in house at Emerald City and employed a combination of 3D, fluid simulation and matte painting techniques. The result captured the primal energy and grand scenery Alchemy and ABC were looking for.

“I had a great time working with the Emerald City crew. It was great to see that the top guys were also the very guys working the magic themselves. Our ABC commercial would not have turned out as beautiful if we didn’t have you guys on board with us.”
Alvin Wong
Partner, Alchemy Partnership.


Mardi Gras 2011

A night of glitz, glamour and pride was had by all at the most exclusive Mardi Gras party in town, hosted by Emerald City. With one of the best views of the parade around from our rooftop above Oxford Street, the Emerald City Mardi Gras parties are renowned as a highlight of the annual event calender.

This year saw a great turn out, with almost 200 people braving the crowds on Oxford St. to beat a path to our door. A memorable night was kicked off by a spectacular view of the biggest ever turnout of the Parade, and continued long into the night with DJ Lovertits and a killer private performance on our rooftop by Posh the Motherf@#$ing Prince, from the House of Gaga.

This years event was conceived and art directed by Emerald City, with light effects, projections and colour flooding the rooftop. Even the rain couldn’t dampen the Parade…

Director Chris Godfrey teams with Emerald City

2011 is shaping up to be a great year for Emerald City with the signing of Director and VFX guru Chris Godfrey.

With an illustrious career spanning 25 years and some of the most significant feature films produced in Australia, Chris’s move into TVC Directing is an exciting prospect. As a founder of Animal Logic and the VFX Director on films such as Australia, Moulin Rouge, Tomorrow When the War Began, The Thin Red Line and many others, he brings skills and experience to the commercial world that few Directors can match.

Emerald City is co-owned by Creative Director Caterina Vicaretti, VFX Director David Mosqueda and EP Jason Burrows, and they had been looking to bring a talented Director with the necessary VFX experience into the mix for some time.

“When we met Chris, it just seemed like a great match” said Caterina. “Emerald has always been a company focused on creative process and design, and on that front we really see eye to eye with Chris. Not to mention his live action and VFX resumé, which is quite simply unmatched in this country.”

Teamed up with Chris is highly experienced TVC Producer Lee Thomson.

Infiniti

The Spinifex Group came to Emerald City to design content for 3 large screens at the Infiniti stand at the 2010 US car show circuit, some of the biggest automotive events in the northern hemishpere. Our design team put together concepts and creative direction to set the tone for the display, and effectively communicate the key attributes of the Infiniti brand – sophisticated style, power and environmental responsibility.

Donate Yourself to Landcare

Landcare, a grass roots movement that harnesses individuals and groups under the ethic of caring for the land, has launched a new campaign by Brave, promoting the idea that people donate their time to the Land. Production company Jungleboys asked Emerald City to create a giant donation tin, from which the army of Landcare volunteers can emerge in multiple locations from the bush to the beach and urban parklands, to lend a hand revitalizing the natural environment. Using a combination of 3D, set extension and matte painting, we created a highly realistic result for both spots.


 

Lexus

Benchmark Films enlisted Emerald City to design a series of presentations for the Lexus stand at the 2010 Australian International Motor Show. Lexus wanted to communicate the luxury and performance technology of its latest creations, within the context of a contemporary and delicate design aesthetic. Though the use of layered light play, a vibrant colour palette and the clear, delicately structured imagery of the Cicada wings, clouds and water droplets, Emerald City paved the way for the effective communication of the brand message.