ABC Stout – Force of a Lion

Alchemy Partnership in Singapore came to Emerald City with an epic concept for ABC Stout – to follow the journey of a golden mercury lion, from its birthplace in a volcano, down through the valleys and onto sweeping plains of barley, before crossing a black ocean of Stout to the sun on the horizon, all in CGI. Of course we were up to the challenge of bringing this ambitious and eccentric idea to life. All the live action and CGI was Directed and Produced in house at Emerald City and employed a combination of 3D, fluid simulation and matte painting techniques. The result captured the primal energy and grand scenery Alchemy and ABC were looking for.

“I had a great time working with the Emerald City crew. It was great to see that the top guys were also the very guys working the magic themselves. Our ABC commercial would not have turned out as beautiful if we didn’t have you guys on board with us.”
Alvin Wong
Partner, Alchemy Partnership.

31/03/2011 | Categories: Uncategorized | Tags: ABC, Alchemy Partnership, Asia Pacific Breweries, beer, Caterina VIcaretti, David Mosqueda, Emerald City, Singapore, Stout, television commercial, TVC, Wayne Haag | Leave a comment