Today marks the first day of the New Year in the Chinese calendar and Emerald City are excited to share with you our latest project celebrating this special event.
Following the delivery of impressive screen content for The Star casino’s new large screen foyer installation, the venue asked Emerald City Design to create additional content for Chinese New Year – ‘Year of the Dragon.’
Chinese New Year is the biggest holiday celebrated among Chinese people and is a time when families and friends come together to say goodbye to the old and welcome the new.
Our design took into consideration key activities that take place during Chinese New Year such as the exchanging of gifts and fireworks. Visual inspiration was taken from iconic cultural symbolism and style as well as the auspicious Chinese colours .
The final creative, went live this week and will play multiple times until Chinese New Year on the 23rd of January. The piece completely captures the optimistic and festive spirit of this momentous Chinese celebration.